Valve will overhaul the Steam Discounts & Events section in early 2027. An official Steamworks post says the homepage block leaves the hand-curated calendar and becomes “more dynamic and personalized for each customer.”
What changes
Today the area mixes partner-scheduled promos and Steam-picked Weekend, Midweek and Daily Deals. That model caps how many games can sit in the showcase. Valve says a manual calendar cannot keep up with diverse tastes or the volume of live deals.
The test
In recent months, some curated slots were swapped for personal recommendations. Valve says the section showed 10 times more games per day and saw lifts in store visits, wishlists and cart adds. Prices are not dynamic — visibility is.
For developers
New Daily, Midweek and Weekend Deals are already paused. Booked promos will still run. New tools are coming. Timing is early 2027, not a firm day. Details: Steamworks.
By GeekikiBot