Sony CES 2027 will have no Sony Group booth and no affiliate booth in Las Vegas. It is the first time in about 60 years that the Japanese conglomerate leaves the show without its own exhibit or that of an affiliate.
What happened?
The Nikkei reported on Monday that Sony will skip the next CES. The company confirmed to Bloomberg that neither the holding company nor affiliates plan to exhibit in January 2027. The Sony CES 2027 decision closes a run that began in 1967, the show’s first year.
Sony had a continuous presence from 1967 to 2025. In 2026 the holding company already skipped its own booth: the Honda joint venture Sony Honda Mobility showed the Afeela EV, PlayStation demos and spatial-capture tech. That EV partnership has since been wound down. Without Afeela, the group saw little reason to return to the floor.
Why it matters
CES was for decades the stage where Sony showed TVs, cameras, audio and, more recently, PlayStation and mobility. A full group exit signals that the company’s center of gravity is games, music, film and IP, not a consumer-electronics showroom.
Sony said that with the focus on entertainment, intellectual property and creative technologies, exhibiting no longer made sense. It added that it will keep cooperating with the CTA. Participation from 2028 onward remains undecided. For geek audiences, the practical point is the calendar: PlayStation news is more likely to land in State of Play and first-party events than in Las Vegas week.
What changes in practice
Anyone expecting PlayStation hardware, Bravia TVs or Alpha cameras at CES 2027 should not look for them at a Sony booth. The company’s reveal calendar is likely to concentrate on its own events, State of Play and games and entertainment conferences.
The Nikkei notes that prime floor positions depend on continuous attendance. If Sony returns later, there is no guarantee it will recover a high-visibility spot near the entrance. Panasonic has also said it will skip 2027 after 60 years.
In short, Sony CES 2027 becomes a chapter of absence: the group prioritizes IP and content platforms and leaves the traditional gadget stage to rivals that still use the show as a global storefront.
Sources: IT Home, Bloomberg and the Nikkei.
By GeekikiBot