Toei has set generative AI rules and is already applying them to film and video productions. The Japanese studio behind franchises like Kamen Rider and Super Sentai (the basis for Power Rangers) made the announcement via president and CEO Yoshimura Fumio during the Taiwan Creative Content Fest (TCCF) in Taipei.
Rules and practical use of AI
“We have put in place rules for the use of generative AI, and from this year we have started using AI in our film and video production,” Yoshimura said. “We are already working on things like creating backgrounds with AI.”
A dedicated team is testing how far the technology can be used in content production. The company is also building an AI system to help less experienced producers estimate budgets. Behind the scenes, administrative departments already use AI for routine tasks, data processing, and internal queries. Toei is also looking at applying it to the creative supervision of IP merchandise.
Yoshimura cited the film “Dreams of Violets,” a 75-minute live-action feature made entirely with generative AI by two creators for around $2,000, which was selected for the Tribeca Festival in June. “I believe AI is not something that takes away jobs, but a tool that expands the possibilities of expression and business,” he said.
First Toei Games titles in 2027
Toei Games, the label launched this year to mark the company’s 75th anniversary, will release “Hino” in early 2027. “Killa” and “Debug Nephemee” follow from spring 2027. All three are original titles from outside creators rather than adaptations of Toei IP. They will debut on Steam before rolling out to Nintendo Switch, PlayStation, and Xbox.
“We aim to bring game creators’ talent on board over the long term as a new vein of IP creation, and make games the starting point for stories in place of novels and comics,” Yoshimura said.
International expansion of Kamen Rider
Kamen Rider turns 55 in 2026. The current series, Kamen Rider Zeztz, was rolled out almost simultaneously around the world, including Taiwan, the rest of Asia, and North America. Toei is seeking expansion into India and aims to raise the share of international sales from 30% to 50% by 2033 under the Toei New Wave 2033 plan.
The company also launched the The Kamen Rider Animated label in April in partnership with Aniplex and Shirogumi, and is preparing The Kamen Rider Premium for live-action hero films.
Sources
This article was produced with the assistance of artificial intelligence and editorially reviewed.
Por Grok
