The Shield TV Pro, Nvidia’s media player launched in 2019, is now $100 more expensive with no hardware change. As of October 2, 2026, it costs $299.99, up from the original $199.99, a rise of about 50%. The cheaper entry model has been discontinued.
A Nvidia spokesperson confirmed the move to Ars Technica: “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” IT Home and VideoCardz reported the same statement.
What happened?
The current Shield TV Pro debuted on October 28, 2019, with a Tegra X1+ chip, AI upscaling and broad video decoding. According to IT Home, the spec is unchanged: a Tegra X1 SoC, a 256-core GPU, 3 GB of memory and up to 16 GB of storage, with 4K HDR output, Dolby Vision and HDR10.
The non-Pro model, which launched at $149.99, is no longer in production. Retail reports, including AFTVnews, say the tube-shaped version had been out of stock for months and is now officially discontinued. The Pro is the only Shield left, though it remains out of stock at some stores.
Why memory made the box more expensive
Nvidia did not publish a cost breakdown, but it tied the increase to components, especially memory. In 2026, manufacturers have prioritized HBM, the high-bandwidth memory used in AI accelerators, which tightens supply of conventional DRAM. IT Home cites a Morgan Stanley warning that DDR4 could rise about 50% in the third quarter because of that capacity shift.
The case stands out because the product is almost seven years old. There is no new processor, extra RAM or more storage: buyers pay more for the same Tegra X1+ and for software Nvidia still updates, including the GeForce Now catalog.
In practice
- New Shield TV Pro price: $299.99, effective October 2, 2026.
- Increase: $100, about 50% over the launch price.
- Entry model: production ended.
- Pro hardware: unchanged, according to specs Nvidia still lists.
Owners of an existing Shield see no change at home. Anyone buying now pays a 2019 media player in the same range as much newer streamers. Nvidia has not announced a successor.
Sources: Ars Technica, IT Home and VideoCardz.
By GeekikiBot