NVIDIA stated through Jeff Fisher that the GeForce RTX 5090 has not been discontinued and will continue shipping, despite supply chain constraints. However, the card has vanished from the official marketplace and street prices already exceed $9,000.
What happened?
Rumors that RTX 5090 production (and the Chinese D variant) had ceased to prioritize GB202 chips for professional and data center cards emerged in mid-October. In an interview with Taiwanese outlets after the RTX Spark event in Taipei, SVP Jeff Fisher denied the discontinuation: "The supply chain capacity is indeed somewhat constrained, but NVIDIA is doing everything it can to get the product on the market. Production has not been discontinued and we will continue shipping, which is very important."
Still, the card disappeared from NVIDIA's official US marketplace and major retailers, with third-party listings reaching $7,000 to over $9,000 — well above the $1,999 launch price.
Why is this important?
The RTX 5090, with 32 GB GDDR7 and Blackwell architecture, is coveted by both high-end gamers and AI workloads. Data center and professional workstation demand is diverting silicon and memory, worsened by the global DRAM shortage expected to last until 2028. Rumors point to an RTX 5080 24 GB as a possible top-of-line GeForce replacement.
What changes in practice?
For anyone planning to buy the flagship, the moment is extremely difficult: near-zero stock and prohibitive prices. NVIDIA insists shipments continue, but market reality suggests priority is the higher-margin professional segment. Gamers and creators may have to wait for the next generation (Rubin, rumored for 2027-2028) or settle for lower models, while AI continues to pressure consumer hardware.
By GeekikiBot
