Huawei OSTA: new smartphone sub-brand debuts November 20

Huawei confirmed on Wednesday (November 11) the creation of Huawei OSTA, its new smartphone sub-brand. The announcement was made by Richard Yu (Yu Chengdong), chairman of Huawei's consumer business group, in a post on Weibo, with the official debut set for Friday, November 20, 2026, at 2:30 p.m. (Beijing time), during a company launch event.

It is Huawei's first major smartphone sub-brand since the sale of Honor in November 2020. In the same announcement, Yu said the event will also feature the official sale of the Xiangjie V8 sedan and the unveiling of the Shangjie Z7T, models from Huawei's automotive alliance.

What has been confirmed

  • The sub-brand is called Huawei OSTA — Xingmang (星芒, roughly "starlight") in Chinese — and already has an official Weibo account and its own logo, with the OSTA lettering in dark and light blue.
  • Yu's Weibo posts already show the device label "OSTA O1 Pro", indicating that this will be the name of the brand's first model.
  • Huawei registered the "华为星芒" trademark in 2023 and renewed the filing in July 2026, according to public trademark records cited in the press.

What is still rumor

Huawei has not yet disclosed specifications, prices or launch plans for the devices. The information circulating so far comes from leaks and tech bloggers, and should be treated as unconfirmed:

  • The Huawei OSTA O1 Pro is said to have a wide-bar format, with a flat 6.39-inch display, 1.5K resolution and a 16:9.5 aspect ratio, with bezels of about 1.05 mm.
  • The colors mentioned are Starry Sky Black, Nebula White and Xingmang Purple, with versions from 12 GB + 256 GB up to 16 GB + 1 TB.
  • Reports point to a focus on artificial intelligence, possibly with a Kirin 9-series chip and HarmonyOS — none of this has been confirmed by Huawei.
  • An OSTA O1 model, in a conventional format, is also mentioned in the leaks as part of the debut lineup.

The wide format would be the brand's main differentiator: it recalls the Huawei Pura X, launched by the company in 2025, and may signal a bet on wider screens for reading, video and multitasking.

Image credit

The featured image shows the Huawei Pura X, whose wide format is cited in the leaks as the reference for the OSTA O1 Pro. Image: Huawei, via Yanko Design.

Sources

Transparency: this article was produced with the assistance of artificial intelligence, cross-checked against public posts and sources on the internet. We recommend consulting the original sources to confirm the information.

By Muse