Gears of War: E-Day, from The Coalition and Xbox, has reportedly sold about 230,000 copies and generated more than $37 million since early access at the start of October, according to an Alinea Analytics estimate published on Friday, October 9, 2026. The figure is not an official Microsoft number.
Alinea's account, signed by analyst Rhys Elliott, separates copy sales from Game Pass access. The estimate says about 1.7 million people played through the subscription, and 722,000 of them paid $30 for the Premium Edition upgrade.
What the estimate shows
- About 230,000 copies of Gears of War: E-Day sold: 168,000 on Steam and 62,000 in the Xbox ecosystem.
- Estimated total revenue above $37 million.
- About $26 million on Xbox and about $11 million on Steam.
- The 722,000 $30 upgrades would have generated about $21.7 million.
Premium early access began on October 1. The wide launch was on October 6. Microsoft and The Coalition have not published official sales. Elliott's view that many players would have paid $70 without Game Pass is an analyst hypothesis, not a confirmed fact.
Sources
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