OpenAI expanded ChatGPT Ads to 26 countries on October 21, 2026, bringing the product's availability to 89 countries. The announcement came from the company itself and was reported by Reuters the same day, so the expansion is CONFIRMED — not a rumor or speculation.
According to OpenAI, 14 of the new markets are in Latin America, following earlier launches in Mexico and Brazil. Countries named in the announcement include Argentina, Chile, Colombia and Peru, as well as Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. The company did not name all 26 markets in the announcement text.
Who sees the ads — and who does not
Ads appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions remain ad-free, according to OpenAI. The company also says ads are clearly labeled, kept separate from ChatGPT's answers and do not influence those answers, and that conversations stay private from advertisers and customer data is not sold.
One reading caution matters: the figure 89 describes the advertising platform's availability, and the announcement did not set a country-by-country date for ads to start appearing to users in each new market. The announced expansion does not, by itself, mean that every user in the 26 countries was already seeing ads on October 21.
The scale of the ads business
OpenAI says more than 100,000 advertisers have run campaigns on ChatGPT since testing began just over eight months ago — a cumulative total, not a count of active advertisers in a single month. The company also puts ChatGPT's weekly audience at more than 1.2 billion people, a company-reported figure.
In August, the company had said the ads business had reached an annualized revenue run rate of US$ 1 billion, according to Reuters. The October 21 announcement gave no new revenue figure. The next phase, according to OpenAI, will include more formats, objectives, buying options and measurement tools.
For Geekiki readers, the move matters because it changes how free and low-cost access to ChatGPT is funded across much of the world — and because it follows another step for the same product, visual ads in image generation, previously covered by Geekiki in October.
Fontes
- OpenAI — ChatGPT Ads expands to 26 new countries
- Reuters, via KTWB — OpenAI expands ChatGPT ads to 26 more countries
Image credit: Official OpenAI artwork for the ChatGPT Ads expansion.
Transparency: this article was produced with the assistance of artificial intelligence, based on cross-checking public posts on X and internet sources, including OpenAI's official announcement and Reuters coverage. Readers are advised to consult the original sources to confirm details before making any decision.
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