Apple has officially confirmed the date for its next major event: it will take place on Wednesday, September 9, 2026, at 10:00 AM Pacific Time, live from Apple Park in Cupertino. The chosen name for the occasion, "Surprise and Shine", is already buzzing among fans and leakers, especially since this year promises the debut of one of the most anticipated products in the company's recent history: the first foldable iPhone.
iPhone 18 Pro and the Highly Anticipated Foldable iPhone
According to information circulating among tech publications, Apple is expected to showcase the iPhone 18 Pro and iPhone 18 Pro Max, both powered by the new A20 Pro chip built on a 2-nanometer process—a major leap in energy efficiency and performance. The Pro models are also slated to receive improved variable aperture cameras.
However, the most awaited name is the rumored iPhone Ultra, the foldable device Apple has reportedly been developing for years. Market reports indicate that the device will adopt a "book-style" design, featuring a 5.5-inch outer screen and a 7.6-inch inner display, alongside Touch ID instead of the traditional Face ID and dropping the telephoto camera—likely engineering trade-offs to make the fold possible. It is worth noting that the standard iPhone 18, without the Pro suffix, is not expected until spring 2027, outside this event's lineup.
Apple Watch, Apple TV, and Software Updates
Beyond smartphones, the company is expected to refresh the Apple Watch Series 12 and Apple Watch Ultra 4, update the Apple TV 4K and HomePod mini, and possibly reveal a new smart home hub—a category Apple has been testing for some time. On the software side, the event should bring the official release dates for iOS 27, iPadOS 27, and macOS Golden Gate.
Where to Watch
As usual, Apple will livestream the event via its official website, YouTube, and the Apple TV app. If predictions hold true, the presentation will mark one of the biggest design shifts in the iPhone lineup since the original model launched in 2007—reason enough for the topic to already be trending heavily across social media.
Sources: MacRumors and TidBITS.