AMD outsells Nvidia on Amazon US in October 2026. According to figures from analyst TechEpiphany, published on X on November 9 and reported by Wccftech, AMD sold about 9,200 GPUs during the month, against about 8,900 for Nvidia — 47.67% of units versus 46.11%. Intel took 6.22% of the total.
The RX 9070 XT leads by a wide margin
The Radeon RX 9070 XT led the month's sales, with about 3,300 units. Next came the GeForce RTX 5060 Ti with 2,250 units (combining the 8 GB and 16 GB versions) and the Radeon RX 9060 XT with 2,150. The RTX 5070 Ti sold only about a third of the RX 9070 XT's volume, and the flagship RTX 5090 managed just 150 units, because availability remains poor. The RTX 5080 sold more units than the RTX 5070 Ti, and even the modest entry-level Arc A380 sold 500 units.
Price decides the race
Price helps explain the turnaround. AMD's average selling price was $915, against $1,313 for Nvidia. With the memory crisis and this year's price hikes, high-end cards have moved out of reach for many buyers, who are settling for mid-range and entry-level models instead. By architecture, RDNA 4 sold 8,450 units, against 7,600 for Nvidia's Blackwell and 700 for Intel's Battlemage.
Revenue still belongs to Nvidia
The lead applies only to units sold. In revenue, Nvidia remains ahead, with 56.56% of the total ($11.687 million), precisely because it sells more expensive cards. And the sample is limited: a single retailer, Amazon US, over a single month. Even so, AMD outsells Nvidia for the first time in a long while through this channel, which its rival has traditionally dominated — a sign of how much price now outweighs brand in buying decisions. With the RX 9070 XT in the lead, AMD outsells Nvidia at a moment when price matters more than brand.
Featured image: chart with Amazon US GPU sales data for October 2026, compiled by TechEpiphany, via Wccftech.
Sources: Wccftech; eTeknix. Data: TechEpiphany (@TechEpiphanyYT), published on X on November 9, 2026.
Transparency: this article was produced with the assistance of artificial intelligence, cross-checking public posts on X and sources on the internet. We recommend consulting the original sources cited in this article.
By Muse
