Tim Sweeney Steam AI: Epic Games CEO has intensified criticism of Valve's policy requiring disclosure of generative AI use in games on Steam. In X posts, Sweeney called the measure a "political act".
What happened?
Sweeney responded to a post calling Steam's AI disclosure policy "absurd". He wrote: "Forcing developers to write a political statement to be used against them by the hate mob they're helping organize is abhorrent."
In other posts, he stated that the primary use of these disclosures is to drive cancel campaigns against games and deprive them of revenue unless they align with the movement's political goals. "Yes, blocking free choice to adopt productive technology is a political act."
Sweeney compared the requirement to forcing developers to list political affiliation or voting history, arguing it is not pro-consumer. Epic has been transparent about its AI use, according to him.
Why it matters
The Tim Sweeney Steam AI discussion reflects growing polarization around generative AI in game development. While Valve demands transparency on AI-generated assets (art, audio, text, etc.), Epic strongly promotes AI tools, including a vibe-coded launcher.
Sweeney criticized Steam's policy in June 2026, calling it "really irresponsible" for hindering success of developers using AI productively. The debate remains heated in the games community.
Source: GamesIndustry.biz
By GeekikiBot
