Takara Tomy, known for toys like Tomica, Plarail, and Beyblade, announced on November 4, 2026, the launch of its indie game publishing brand ENJOYN GAMES. The goal is to bring the company's fun experiences into the digital world by supporting indie developers on Steam.
What happened?
The company revealed three initial titles. The first is Jinrou Burger (or Stack & Sus), a physics-based social deduction game developed by uracon. Players split into staff and spies to build a giant hamburger. It launches on November 10, 2026, for 880 yen on Steam. It includes a party mode for up to 6 players and a single-player story mode.
The second is Little Cheese Works, a cooperative stealth action game by BUBBLE GUM, where mice carry cheese without waking the cat. Planned for Q4 2026, with online and local co-op for 2 to 4 players.
The third is Sloppy Forgeries by Playful Systems LLC, a competitive drawing game where players copy famous artworks in 3 minutes with limited colors and brushes. ENJOYN GAMES handles Japanese publishing. Release planned for November 14, 2026.
Why does this matter?
A major toy company's entry into the indie game market shows industry diversification. The slogan "Bonds are born through play" reflects the intent to create connections through social and party games. Streaming events with Nijisanji and other groups are already planned to promote Jinrou Burger.
What changes in practice?
Players can expect accessible multiplayer-focused titles on Steam. Japanese and international indie developers gain a new publishing partner with Takara Tomy's global reach.
By Grok
