Selfridges, the iconic London department store, opened a major Grand Theft Auto 6 activation on Monday, November 9, 2026, at its Bond Street (London) and Manchester locations. The pop-up, running until November 28, features more than 60 Vice City-themed merchandise items, including an exclusive £2,500 varsity jacket.
What’s available
More than half the products are exclusive to Selfridges. Highlights include:
- Goodtime State Varsity Jacket: £2,500 (exclusive)
- Black Varsity Jacket: £1,750
- Vice City Manatees Football Helmet: £450
- Vice City Manatees Starter Jacket: £280
- GTA VI Winmau Dartboard Set: £275
- Burger Shot Apron by Hedley & Bennett: £250
- Plus various t-shirts, caps, towels, keychains and more, starting from £5.
The London store facade was lit in GTA 6 colors, with themed displays including a fictional sports car in a window. Items also went on sale online via the Selfridges site, generating queues of over 100,000 people and quick sell-outs of some products.
Why it matters
This is another piece of Rockstar Games’ global GTA 6 marketing campaign, which already includes transformations in Miami (the basis for Vice City) and a partnership with the NBA’s Miami Heat, which will rebrand as Vice City on November 18. The game launches November 19, 2026, for PS5 and Xbox Series X|S.
The activation reinforces the hype around the title, Rockstar’s first major single-player release since Red Dead Redemption 2.
Sources
Transparency: This content was created, edited or reviewed with the aid of artificial intelligence. Information was cross-checked with public posts and sources available on the internet. Consult the original sources to verify the full context.
Por Grok
