GeForce RTX 5080 16 GB prices have risen again in China's wholesale channel, according to Board Channels reports reproduced by VideoCardz and Wccftech on October 23, 2026. The distribution increase is about 2,000 yuan, roughly US$ 300, taking the card to 14,500–15,000 yuan — about US$ 2,170–2,240 — from 12,700–13,500 yuan before.
These are wholesale and distributor prices in China, not retail prices in the United States or Europe. The move still matters because ASUS and Gigabyte have also applied new factory price adjustments in the country, which tend to pressure the rest of the supply chain.
What ASUS and Gigabyte changed
According to VideoCardz, ASUS applied a 1,000-yuan increase (about US$ 150) to all RTX 5080 models on October 20, while Gigabyte, in its second adjustment in October, raised the same line by 1,200 yuan (about US$ 180) compared with October 8. The RTX 5070 Ti 16 GB also became more expensive at wholesale: up by more than 600 yuan, to 9,650–9,850 yuan, from 9,000–9,150 yuan.
In factory pricing, ASUS and Gigabyte raised the RTX 5070 Ti and RTX 5070 by 200 yuan. Cheaper RTX 50 models, such as the RTX 5060 Ti and RTX 5060, saw smaller increases of 70–200 yuan depending on brand and variant. ASUS also reportedly raised AMD Radeon cards by 100–350 yuan.
Why prices are rising, according to the reports
Board Channels attributes the squeeze to supply and memory costs: with DRAM makers prioritizing HBM, higher-margin memory used for AI workloads, GDDR7 becomes more expensive and harder to obtain for consumer GPUs. This is the explanation reported by the outlets, not an official statement from NVIDIA, ASUS or Gigabyte.
Another point remains a rumor and should be treated as such: Board Channels claims the RTX 5080 16 GB is being discontinued ahead of a 24 GB replacement costing about 19,999 yuan (roughly US$ 3,000). NVIDIA has not confirmed the discontinuation, the 24 GB model or the price. Until there is official confirmation, that part of the story is market speculation, not fact.
What this may mean for buyers
For anyone planning to build or upgrade a PC, the practical takeaway is caution about timing: wholesale increases in China have fed through to other markets in previous cycles, and Wccftech expects higher prices could reach US and European retail within one or two weeks. That is an expectation, not a guarantee, and final prices depend on stock, exchange rates and each retailer's policy.
It is also worth comparing the total system cost, not just the GPU: if memory and other components remain under pressure, the full PC may cost more even when the chosen card is not the RTX 5080.
Image credit: photo of the GeForce RTX 5080 published by Lab501 in its RTX 50 review.
Fontes
- ASUS reportedly raises RTX 5080 prices by $150 in China, Gigabyte follows with $180 increase — VideoCardz
- NVIDIA GeForce RTX 5080 & RTX 5070 Ti 16 GB Graphics Cards Witness A Huge Price Increase — Wccftech
- Wholesale RTX 50-Series Prices Spike in China as Partners Raise Price Lists — Particle
Transparency note: this article was produced with the assistance of artificial intelligence, cross-checking public posts on X and internet sources, including the X post by @harukaze5719 cited by VideoCardz and Wccftech. The main information was verified in the sources cited above; in case of divergence, consult the original sources.
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