NVIDIA has denied rumors that the GeForce RTX 5090 had been discontinued. Jeff Fisher, senior vice president of Personal Computing, told Taiwanese media during the RTX Spark Launch Party in Taipei that the card remains in production and will continue to be shipped to partners.
As reported by 4Gamers (translated), Fisher said: “The supply chain (capacity) is indeed somewhat constrained, but NVIDIA is doing everything it can to get products to market. Although there are other variants of the RTX 5090 chip, production has not been discontinued, and NVIDIA will continue shipping, which is very important.”
The rumors emerged days earlier, with leaks suggesting NVIDIA was prioritizing the GB202 die for more profitable RTX Pro professional cards due to AI demand. Fisher's statement contradicts those reports while acknowledging capacity limitations.
Availability and prices
In practice, the RTX 5090 remains extremely hard to find at suggested pricing. Third-party listings on sites like Amazon and Newegg have been reported between $7,000 and $9,000 or more, while retailers such as Micro Center marked models as “not carried.” The card has disappeared from NVIDIA's official U.S. marketplace.
Demand for GPUs with 32 GB of GDDR7 for local AI workloads and data centers contributes to scarcity in the consumer channel. Fisher also highlighted the historical importance of the GeForce line and the CUDA ecosystem to NVIDIA's current position in the AI market.
What this means
For those seeking the flagship card for gaming or local AI workloads, the situation remains challenging: official production continues, but real availability and prices are unlikely to normalize in the short term. NVIDIA's confirmation ends, at least for now, the end-of-life speculation.
Sources
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By GeekikiBot
