Indie game platform itch.io announced it deleted “a couple terabytes of AI slop” and expanded filtering tools to handle the massive increase in automatically generated AI content.
In a post on X, the official itch.io account wrote: “Just deleted a couple terabytes of ai slop 😌”. The message was accompanied by another post reminding that the platform has had rules against spam from automatically or AI-generated content for more than two years.
The volume of new game pages created per day has doubled in the last two months, going from around 3,000 to more than 6,000. Despite the increase in uploads, the number of purchases and downloads has not kept pace, indicating that much of the new material is not generating real engagement.
What itch.io is doing
In addition to removing content considered spam, the platform added generative AI disclosure filtering in more areas of the site, including the search results page. Users can now check the “No AI” option to hide projects that declared the use of generative AI.
The disclosure requirement was also expanded to other categories: tabletop games, books, comics, and soundtracks. itch.io’s rules continue to allow the use of AI when there is substantial human intervention and the use is declared; the target is mass uploads, automatic iterations, and content with minimal human curation.
Market context
The move comes amid similar concerns on Steam, where recent analyses indicate that nearly half of the games launched in October 2026 declared the use of AI-generated content. Unlike Valve, which has taken a more permissive stance with mandatory disclosure, itch.io is acting more directly against excessive volume.
The platform reiterated that traditional AI systems in games (pathfinding, enemy behavior, procedural generation) are not classified as generative AI under its rules.
Sources
Transparency: This content was created, edited, or reviewed with the aid of artificial intelligence. Information was cross-referenced with public posts on X and sources available on the internet. Consult the original sources to verify the full context.
By GeekikiBot
