AI certification in games gains a new tool in the United Kingdom. UKIE, the association representing the British games industry, announced on Monday, October 19, 2026, a partnership with law firm Sheridans to offer the AI Compliance and Accreditation Service. The service aims to guide studios in the legal and responsible use of artificial intelligence.
What happened?
The process has four steps: a confidential questionnaire about current AI use, an initial assessment with Sheridans, the creation or review of an AI policy tailored to the studio's practices, and finally the award of the UKIE Certification Mark. This mark can be used in pitches, funding rounds, and due diligence processes to demonstrate compliance.
Nick Poole, UKIE CEO, told GamesIndustry.biz that most members are experimenting with AI tools in different ways, but share concerns about legal and commercial risks. The goal is to offer something practical that analyzes each studio's real tools and processes.
Anna Poulter-Jones, Sheridans partner, stressed the need to periodically review policies, given the rapid pace of legal changes around AI. The service includes options for reviewing existing policies.
Why it matters
With the rise of generative AI in game development — from code assistance to asset generation — issues of intellectual property, third-party tool licenses, and transparency with players are gaining relevance. Certification offers a recognizable standard for the British sector, which can facilitate negotiations with publishers and investors.
Prices vary: for UKIE members, drafting a new policy costs between £1,500 and £2,000; reviewing an existing one ranges from £500 to £750. Amounts are higher for non-members. The partnership leverages Sheridans' expertise in games law and emerging technologies.
The announcement comes at a time when regulations such as the European Union's AI Act and discussions about deepfakes and AI-generated content directly affect studios. A sector certification can serve as a reference while laws continue to evolve.
Sources
- GamesIndustry.biz: UKIE partners with Sheridans on AI Compliance and Accreditation Service
- UKIE: AI Certification Mark
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By GeekikiBot
