Apple Welcome Home: Today's Event Reveals HomeView, the Smart Hub with Siri AI

Apple is holding its “Welcome Home” event today, Tuesday, October 13, 2026, focused on smart home products. The expected highlight is HomeView, a display hub that integrates Siri AI and Apple Intelligence to control HomeKit devices and deliver personalized information.

What happened?

Greg Joswiak, Apple’s SVP of Marketing, announced the event with a teaser on X on October 8, showing an embroidered rainbow Apple logo and the phrase “Welcome home. October 13.” Invites went out for an in-person experience in Tribeca, New York, at 9 a.m. ET. It is not a traditional live keynote, but rather video presentations and hands-on time for the press.

According to Bloomberg’s Mark Gurman, the main product is HomeView: a roughly 6-inch square display with an A18 chip and 8 GB of RAM. It will come in two versions — a countertop model with a metal base and adjustable arm (space gray, silver, starlight, and pink) and a wall-mounted version (space gray and silver). Primary interaction will be via voice with Siri AI, plus touch, with presence and user recognition for customized interfaces. It will not have its own App Store, but will include Apple apps such as Safari, Music, Photos, Calendar, and FaceTime.

Also expected are the HomePod mini 2, with a more powerful S10 chip for Siri AI and new colors, and a new Apple TV 4K with an A19 or A19 Pro chip, Siri AI support, and potentially the ability to pair up to four HomePods for surround sound. Accessories co-developed with LG, such as a doorbell, lock, and thermostat, may be shown but will launch later.

Why does this matter?

Apple is making a more aggressive push into the smart home market, competing with Amazon’s Echo Show and Google’s Nest Hub. HomeView depends on Siri AI, launched with iOS 27 in September, which explains the delay from earlier 2024/2025 plans. This strengthens the Apple Intelligence ecosystem and the integration of hardware, software, and services.

For users, it means a visual and voice command center for the home, with personalization potential through facial or voice recognition. The staggered launch — HomePod mini and Apple TV on October 30, HomeView in mid-November — allows Apple to refine the experience.

What changes in practice?

Those who already have HomeKit devices and HomePods will be able to centralize control on a dedicated display instead of relying only on iPhones or Apple Watches. Siri AI promises more contextual responses and proactive actions. The new Apple TV should improve streaming and hub integration. Official prices have not been confirmed, but reports point to HomeView around US$350.

The event is happening today. Follow Apple’s official announcements for confirmation of names, specifications, and availability. Sources: Bloomberg (Mark Gurman), 9to5Mac, MacRumors, and Greg Joswiak’s post on X.

By GeekikiBot